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Page 1 - Tap Into What Works and Stay in the Know Whatever your sales objectives, Page one brings you today's best strategies for achieving them. From generating new business to recruiting, retaining and motivating your reps to leading effective meetings, you discover proven ways to impact the bottom line. These stories come from sales managers like you. Exclusive -You can't make the right decisions without the most current information. That's why page one also delivers Top Sales News, your heads up on the latest news and research that affects your sales strategy and action plans. |
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Page 2 - Fill Your Idea Bank Many people feel that sales is an old game with old strategies. But those people aren't reading page two's Quick Ideas section. It delivers a steady stream of fresh, real-world ideas you can use to power up your sales force and focus your efforts where they count most. |
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Page 3 - Make Everyone More Effective Page three 's Management Tools section supports your general management issues by giving you ways to get the most out of your force. See what's working and what's not and learn new twists on old-standbys to effectively deal with absenteeism, channel conflict, personality issues, motivation and more. Page three also gives you insightful ways to boosting sales at trade shows, where you're surrounded by your best prospects - and toughest competition. |
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Page 4 - Safeguard Against Costly Legal Problems Exclusive - Page four is home to our exclusive Sharpen Your Judgment section. It describes a recent legal conflict involving a sales manager, lets you decide the outcome and then shows you how the courts ruled. It helps keep you and your company sharp and provides insight into potential litigation. Page four also brings you Sales Management News You Can Act On, a collection of condensed articles on today's most vital sales news. Using world-wide sources, it delivers the best insights in a fast-read way that saves you time. |
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Page 5 - Apply Proven Success Stories to Your Operation Exclusive - With the What's Working For Sales Managers section, you benefit from real-life success stories from sales managers at companies of all sizes facing the same challenges you face. By seeing how others successfully address their issues, you discover proven solutions that you can adapt to your own situation. |
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Page 6 - Minimize Your Sales Meetings Make your next sales meeting more productive and more effective with page six's For Your Next Meeting. Each story gives you field-tested ways to motivate your reps to overcome obstacles, keep an eye on service, overcome stalls and more. It also provides a structured plan to address your biggest issues head on, giving you tools to drive home your business-building messages.
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Page 7 - Make More Informed Decisions The New Research on Sales - and what it means does more than simply present findings from the latest sales research. It explains how you and your reps can take advantage of this new knowledge to fuel the success of their efforts. We also ask sales executives to share their reactions to the research and also tell how they may apply it to their operations to give you insight into how to best apply it to yours. Page seven also brings you the helpful Test Your Knowledge feature, a quiz designed to keep you sharp and give you the best ways to handle all aspects of your job. |
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Page 8 - Tackle Every Issue With Confidence Sales professionals often find themselves in situations requiring exceptional people and management skills. In the How Would You handle This? feature, we present a challenging scenario and then we ask three WWSM readers to explain how they'd handle it. Page eight finishes up with something to get you started. Meeting Starters offers a little inspiration in the form of insightful quotes and pithy sayings that you can use to motivate the troops and inspire effort. |
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Every page is packed with
information you'll