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Page 1 - Tap Into What Works Regardless of your online goals, Page one brings you today's best ideas for reaching them. From driving repeat traffic to capturing customer information, increasing sales, and boosting loyalty, you discover proven ways to impact the bottom line. Your success depends on having a steady stream of fresh ideas, and Page one's Steal These Ideas section keeps a constant supply of quick-hitting ideas coming your way. You can immediately put these proven ideas from other companies to work at your company. |
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Page 2 - Safeguard Against Costly Legal Problems Exclusive - As the online world evolves, new legislation and court decisions will continue to shape your decision-making. Page two is home to our exclusive Sharpen Your Judgment section. It describes a recent legal conflict involving the Internet, lets you decide the outcome and then shows you how the courts ruled. It helps keep you and your company out of trouble. |
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Page 3 - Drive Customer to Your Site Page three addresses the all important issue of getting customers to your site. In the Driving In Repeat Traffic section, you get real-world, proven ways to drive your targets to your site and to keep them coming back. |
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Page 4 - Discover What's REally Working and What's Just Hype Page four brings you more proven solutions on a broad array of topics. Discover the latest ways to improve usability, maximize the impact of your content, satisfy your customers, measure your results and more. |
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Page 5 - Apply Proven Success Stories to Your Operation Exclusive - With the Real Problems, Real Solutions section, you benefit from real-life success stories of Internet marketing managers at companies of all sizes that face the same challenges as you. you see how others successfully address these challenges, and discover proven solutions that you can adapt to your own unique situation. |
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Page 6 - Leverage the Latest Technological Advancements The Gaining An Edge From Technology section shows you which new tools are most useful to your marketing plan. You learn both new and tried-and-true ways to upgrade, safeguard and improve your Internet marketing efforts by taking advantage of the technology that's right for you. Working hand in hand with this feature is page six's Hot New Stuff. From content management tools to wireless devices to ROI management applications, this page keeps you on the cutting edge of technology.
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Page 7 - Make More Informed Decisions The New Research - And What It Means To You section does more than simply present findings from the latest Internet marketing research. It explains how you can take advantage of this new knowledge to fuel the success of your site. We ask Internet marketing executives to share their reactions to the research and also tell how they may apply it to their operations. Page seven also provides today's most useful Internet marketing resources. In the Where To Get Help section you get corporate and governmental contacts, and information on Web sites, technology, consultants, etc. that can help you maximize your programs' effectiveness. |
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Page 8 - Stay Informed and Make Smart Decisions You can't make the right decisions without the most current information. With News You Can Use, you get the latest news and research that affect your Web site. You get more than just the latest stats, you see what they mean to you. Page eight also brings an inside look at what your peers think on a wide range of important Web issues in What Web Marketers Told Us. We talk to thousands of Internet mangers every year to find out what they're working on and what they're planning. Then we pass this on to you to help guide and support your decision-making |
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Every page is packed with
information you'll